Millions of women have tried the Brazilian blowout at their favorite salon. Why not? It makes your hair look and feel great, you won’t have to blow out your hair every day and its formaldehyde free. Or is it? More on Brazilian Blowout Danger
It’s no secret that women are willing to go to just about any lengths to achieve that perfect hairstyle. From extensions to heat styling to chemical perms, we sacrifice time and money to get the look we want. But would you be willing to put your health and safety at a risk?
That is the question in mind when it comes to Brazilian hair straightening, the latest craze to hit salons. This treatment, which is sold under brands like Brazilian Blowout and Brazilian Keratin Treatment, seals the hair cuticle with a liquid keratin and preservative solution to temporarily straighten the hair for 10 to 12 weeks. More on Brazilian Blowout
In response to the escalating concerns about the use of formaldehyde in hair straightening procedures, Brazilian Blowout has come out with a new line – Brazilian Blowout ZERO. This treatment promises the same smooth, glossy hair as the original Brazilian Blowout, only with a major change: no formaldehyde. The company advertises a “Plant-Derived KereSafe Bonding System,” with the active ingredient changed to glycolic acid derived from sugar cane. Though the company still insists its original formula never contained formaldehyde in the first place, this new line is meant to set consumers’ minds at ease. More on Brazilian Zero
The Brazilian Blowout, also known as Brazilian Keratin (the treatment’s primary ingredient) only lasts two to 4 months. Unlike the Japanese Hair Straightening process, which sticks to a lock-straight hair, its main purpose is to de-frizz the hair while still allowing it to curl, wave or become stick-straight. Your hair soon ends up taking its natural form on the entire length and not only at the roots. …More on Japanese Hair Straightening vs Brazilian Blowout
Also known as the Brazilian Blowdry or permanent blowout, the Brazilian blowout hails, as its name suggests, from Brazil.
It is designed to tame wavy and curly hair, to achieve a smooth, silky and straight finish.
How is it achieved?
The success of this treatment is due to the use of Keratin, a natural protein that forms the structural component of human hair and nails. By infusing the hair with this substance, ..More on Brazilian Blowout