It’s no secret that women are willing to go to just about any lengths to achieve that perfect hairstyle. From extensions to heat styling to chemical perms, we sacrifice time and money to get the look we want. But would you be willing to put your health and safety at a risk?
That is the question in mind when it comes to Brazilian hair straightening, the latest craze to hit salons. This treatment, which is sold under brands like Brazilian Blowout and Brazilian Keratin Treatment, seals the hair cuticle with a liquid keratin and preservative solution to temporarily straighten the hair for 10 to 12 weeks. More on Brazilian Blowout